The Power Of Celebrities In Small Business Marketing

If you own and operate a small business, then you are missing the boat unless you are using celebrities in your small business marketing. Some may think this is silly? Some may not be too keen on celebrities.

For the savvy, this little technique is pure gold.

Let me explain this further.

Small Business Marketing and Celebrities:

I’m shocked.

That so many small business owners miss using celebrities in their marketing. No, I’m not talking about paying a boatload of benjamins to hire an A-list actress. Or shelling out bukoo-bucks to get the latest teen heart throb to plug your services.

That’s what big and bloated companies do.

What I’m referring to is cleverly piggybacking off celebrity events to drive your sales.

It’s easy to do.

Take Jimi Hendrix for example:

Did you know he was born in November?

Or that he keeled over in September?

Hmmm… how could you use these two dates to drive your business?

Let’s see…

How about throwing an event that pays tribute to either of these dates? Invite all your current customers. Have them bring a friend. Offer some free food and drinks. Give them a tour of your business. Collect their contact information. And then send an irresistible offer to party guests that have never tried your business.

And presto, you’ve just used Jimi Hendrix to grow your business.

Think that’s too easy?

It is easy.

Nobody said using celebrities had to be hard.

And what’s cool is every month there’s a celebrity opportunity waiting to be used in your dentist marketing. Where can you find these events? How can you use them?

Let’s answer these questions:

1. Celebrity Birthdays.

Every day there are dozens of celebrity birthdays. Do you know who’s born today, or how you can use a celebrity birthday to promote your product or service? You don’t have to say the celebrity endorses you. And do not put words into the celebrity’s mouth. But what’s wrong with throwing a sale all because your favorite celebrity has a birthday?

2. Celebrity Deaths.

Same goes for when a famous person died. Why not commemorate your favorite celebrity by offering a special “one day only” deal on the day they passed away?

3. Celebrity Milestones.

When did a famous movie get launched? When did an album go platinum? When did a famous author complete a book? These are all celebrity milestones you can use in your small business marketing.

Just look for opportunities.

And have fun.

Want to know why this stuff works?

One word:

Attention.

Getting and keeping your prospect’s attention is like trying to capture Tyrannosaurus Rex with a mayonnaise jar. And since people are fascinated with celebrities… this solves the biggest problem you’ll have in your small business marketing… GETTING ATTENTION.

Is The Forever Living Business A Worthwhile Option?

Forever Living is a very successful and popular network marketing company, operating across the globe.

Although they are essentially a ‘health, wellness & beauty’ company and there is a LOT of competition in this niche, don’t let that put you off joining. There will always be competition in any business, some more than others but there will be those who will stand out from the crowd by using the right marketing methods.

Forever Living boast a distributor network that exceeds nine million people! This is very impressive and they serve 145 countries worldwide. The company founder, Rex Maughan had a vision in 1978 of an opportunity for people to experience prosperity and fine health at the same time. His first ever ‘opportunity’ meeting was attended by just forty three people, it was then that he exposed the comp plan and business model he intended to operate. From that time till now, FL has become more successful every month.

There have been many articles about Forever Living in some of the popular magazines such as Inc 500 saying how well the company is doing. There is also a great leadership team behind the company, with a collective wealth of experience that surpasses many company leadership teams.

The Forever Living Products

Aloe Vera is the dominating ingredient in the FL range of products, of which there are a lot to choose from. It’s well documented that Aloe provides several benefits to the human body from its rich nutrients; it’s also effective for soothing skin complaints and burns. The company also has a range of bee products; they actually have their own bee hives to ensure that they can control the source of their ingredients, resulting in a high quality product.

You will be able to get the interest of many different people with the FL product range as there is a wide range to choose from such as weight management, cosmetics, nutritional supplements and skin care. It’s definitely worth taking some time to go through the entire range if you are going to make this your business opportunity, so that you can well inform potential customers and distributors.

Making money with Forever Living

The compensation plan allows you to earn a promotional, front end income from retail sales and a monthly residual (passive) income from building a team of active distributors under you. The FL comp plan is designed to reward those that work the hardest. They also operate a no pass ups system, so that members of your downline can’t be promoted above you without you also being promoted. Assuming that you will do what it takes to be successful, you can make a good living and more with this business opportunity.

There’s a comprehensive training site put together by the company, but ultimately just relying on your ‘warm market’ probably won’t create the kind of results you are looking for… You really need to find a way to bring in new qualified prospects on a regular basis so that you can make a presentation to them. The sad thing about network marketing is that the majority will quit early on into their venture, mainly because they are not making any money and simply don’t have enough people to talk to about the business opportunity they are trying to recruit into.

ForeverLiving Products – A Viable Business Opportunity? Or Much Ado About Nothing?

ForeverLiving was founded in 1978 by Rex Maughan and prior to starting ForeverLiving Rex was already a successful business man, being the vice president of a multi million dollar company in Pheonix Arizona. Then the relatively young industry of Network Marketing caught his Attention because of the ability to provide the opportunity for financial freedom for people regardless of educational background.

ForeverLiving is now the worlds largest grower, manufacturer and distributor of aloe vera and aloe based products. ForeverLiving also produces the world’s largest supply of bee products, with their source in the pollution free Sonoran Desert, high up in Arizona.

Rex has ploughed back the profits of this amazing company into an expanding Resorts Division, including the famous ‘Southfork Ranch’ in Dallas. This means he is underpinning the financial strength of the company which enables established and NEW Distributors to build a business knowing that the company they are with has a sound financial background.

Here’s an interesting quote from Rex:

“One of the greatest sources of illness in the world today is an empty wallet. If you want to decrease the number of stomach problems or the ill effects of a depression, then give a person a chance to earn a living – this is a powerful remedy” Rex Maugham

ForeverLiving has grown into a market leader in its field. Not only in the Network Marketing industry but also in the Health, Nutrition and Wellness field. The company has 9.5 million distributors in 135 countries world wide and their 2008 turnover was $2.5 Billion Dollars, a Truly Global Company with a unique product range.

There are literally 100’s of Health and Wellness Network Marketing Companies in the Industry all claiming to have unique products, some of them based on natural ingredients, some of them even based on a persons DNA. However, what of all these manufactured products? Are they really good for You?

Forever Living’s main product is Aloe Vera not a manufactured product but one that comes straight from nature. Forever’s Aloe Gel, their first product, comes from Forever’s own plantations, in Mexico, the Dominican Republic and the Rio Grande Valley of Texas.

They grow all their own aloe so they can be sure it is cultivated in a toxin free environment. They are in complete control of the growing and bottling process adding only berries and fruit to stabilise (patented) the Gel. They are also in control of the distribution of the product making them completely vertically integrated, which means no other company is involved, so no one can hold them to ransom.

This means you can be sure they will still be supplying their distributors with product in 10, 20 or even 50 years time. Long term stability is an important word for Forever.

So why Aloe Vera when there are lots and lots of other supplements that promise better health and well being.

Well the benefits of Aloe Vera have been known for thousands of years. Cleopatra used aloe, Alexander the Great conquered an island for it, and Gandhi took Aloe in his long fasts.

Christopher Columbus said “Four vegetables are indispensable for the well being of man. Wheat, the grape the olive and aloe. The first nourishes him, The second raises his spirit, The third brings him harmony and The fourth cures him”.

Known since the beginning of history as one of the most beneficial plants on earth Aloe Vera contains 75 known active ingredients. Also included are 19 of the 20 amino acids required by the human body and 7 of the 8 essential amino acid, the ones the body can not make itself, as well as vitamins and minerals. — It may be natures most Perfect Vegetable Juice.

So what has this got to do with building a Network Marketing Organisation? Well, quite a lot actually, having a unique product that is so natural, not manufactured, in a form that nature has provided gives a unique opportunity in this era of Network Marketing new start up companies.

31 years of Forever with products that give amazing benefits, a product with a full unconditional money back guarantee, well if the product did not provide consumers with benefits Forever Living would not have lasted 31 weeks let alone 31 years. Need I say more!

So what about the compensation plan? Is it still a way to create long term residual Income?

The forever Marketing Plan (compensation plan) is based on three principles:

1. Use and share Marketing – This is where you use the products yourself and share your experiences with others.

2. Compounding of effort – By giving you the opportunity to vastly increase your earnings by sponsoring others into the business.

3. Being in Business for yourself but not by yourself – Which gives you the support of others who are just as interested in your success as you are.

This Marketing Plan has stood the test of time and is a so called stair step breakaway plan which is easy to understand and simple in it’s implementation.

It offers multiple income opportunities such as retail profit, retail bonus, team leading bonus, leadership bonus, a Gem bonus, an earned incentive program and a profit sharing program.

All of these, with exception of the Gem Bonus, are available to established and new distributors almost immediately. I’ll pull no punches here, as with any business or venture, work is required to succeed however, the Forever Living Training Academy, the Team Trainings and local more Specialist Trainings are second to none.

That means that a new person joining Forever today can complete the basic training over a few days and then have an understanding of what they need to do to succeed.

It is free to join Forever, no fee is charged; the bonuses are based on the retail price of the products (not the wholesale price or even a percentage of the wholesale price). There are no pass ups meaning no one in your team can overtake you, and most importantly, you only need to hit the sales targets once for move up in the plan, you will not revert back, targets are achieved once and that’s it, you’re there for life or excuse the pun Forever.

So coming back to that initial question “Is Forever Living a Viable Business Opportunity or Much ado About Nothing”? I think you will agree Forever is still a viable business opportunity, now more than ever before as everything is in place. Most people have heard about Aloe, and when the benefits are explained properly, will give it a try. This is how successful, lucrative, long term home based business stories start.